{ "id": 834, "date": "2022-10-07T15:45:12", "date_gmt": "2022-10-07T15:45:12", "guid": { "rendered": "https:\/\/vpwhite.com\/?p=834" }, "modified": "2025-09-18T15:52:01", "modified_gmt": "2025-09-18T15:52:01", "slug": "vpwhite-modernise-son-image", "status": "publish", "type": "post", "link": "https:\/\/vpwhite.com\/fr\/vpwhite-modernise-son-image\/", "title": { "rendered": "VPWhite modernise son image\u00a0\u00a0" }, "content": { "rendered": "
\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIdentit\u00e9e\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tLogo\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tVPWhite\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Une identit\u00e9 de marque \u00e9nergique comme moteur d\u2019une nouvelle dynamique\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tLa soci\u00e9t\u00e9 VPWhite se dote d\u2019une nouvelle image de marque pour exprimer son identit\u00e9 et sa volont\u00e9 d\u2019am\u00e9liorer durablement la performance m\u00e9tier de ses clients.\n

\nPour porter sa nouvelle signature de marque Drive to Improve, la soci\u00e9t\u00e9 VPWhite a d\u00e9cid\u00e9 de faire \u00e9voluer son identit\u00e9 de marque pour s\u2019affirmer comme un provider (fournisseur) de solutions innovantes au service de la performance client. Une nouvelle image qui passe par un nouveau logo traduisant cette volont\u00e9 d\u2019accompagner les entreprises dans leur transformation digitale\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tUn logo typographique, minimaliste qui reprend les codes couleurs de l\u2019univers digital tout en apportant un bleu plus fonc\u00e9, plus premium pour exprimer son positionnement. Le \u00ab\u202fT\u202f\u00bb est construit pour mettre en avant le contact, la connexion et form\u00e9 le symbole \u00ab\u202f+\u202f\u00bb qui illustre la rencontre entre VPWhite et ses clients, son accompagnement vers l\u2019am\u00e9lioration de la performance, comme une promesse de changement, de nouveaut\u00e9.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Drive to improve\u202f: La volont\u00e9 d\u2019am\u00e9liorer <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Pour en savoir plus sur notre offre de service et nos solutions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tC'est ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>", "protected": false }, "excerpt": { "rendered": "

Une identit\u00e9 de marque \u00e9nergique comme moteur d\u2019une nouvelle dynamique\u2026<\/p>", "protected": false }, "author": 1, "featured_media": 841, "comment_status": "closed", "ping_status": "closed", "sticky": false, "template": "", "format": "standard", "meta": { "_monsterinsights_skip_tracking": false, "_monsterinsights_sitenote_active": false, "_monsterinsights_sitenote_note": "", "_monsterinsights_sitenote_category": 0, "footnotes": "" }, "categories": [ 10 ], "tags": [], "class_list": [ "post-834", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-articles" ], "yoast_head": "\nVPWhite modernise son image\u00a0\u00a0 - VPWhite<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vpwhite.com\/fr\/vpwhite-modernise-son-image\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VPWhite modernise son image\u00a0\u00a0 - VPWhite\" \/>\n<meta property=\"og:description\" content=\"Une identit\u00e9 de marque \u00e9nergique comme moteur d\u2019une nouvelle dynamique\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vpwhite.com\/fr\/vpwhite-modernise-son-image\/\" \/>\n<meta property=\"og:site_name\" content=\"VPWhite\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-07T15:45:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T15:52:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#\\\/schema\\\/person\\\/391659ac32cb157df8b2e88588f2027f\"},\"headline\":\"VPWhite modernise son image\u00a0\u00a0\",\"datePublished\":\"2022-10-07T15:45:12+00:00\",\"dateModified\":\"2025-09-18T15:52:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover_VPWhite.jpeg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/\",\"url\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/\",\"name\":\"VPWhite modernise son image\u00a0\u00a0 - VPWhite\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover_VPWhite.jpeg\",\"datePublished\":\"2022-10-07T15:45:12+00:00\",\"dateModified\":\"2025-09-18T15:52:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover_VPWhite.jpeg\",\"contentUrl\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover_VPWhite.jpeg\",\"width\":1600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/vpwhite.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VPWhite modernise son image\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/\",\"name\":\"VPWhite\",\"description\":\"Drive to improve\",\"publisher\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#organization\",\"name\":\"VPWhite\",\"url\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-LOGO-BLEU-TRANSPARENT-RVB.webp\",\"contentUrl\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-LOGO-BLEU-TRANSPARENT-RVB.webp\",\"width\":1000,\"height\":279,\"caption\":\"VPWhite\"},\"image\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#\\\/schema\\\/person\\\/391659ac32cb157df8b2e88588f2027f\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/vpwhite.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->", "yoast_head_json": { "title": "VPWhite modernise son image\u00a0\u00a0 - VPWhite", "robots": { "index": "index", "follow": "follow", "max-snippet": "max-snippet:-1", "max-image-preview": "max-image-preview:large", "max-video-preview": "max-video-preview:-1" }, "canonical": "https:\/\/vpwhite.com\/fr\/vpwhite-modernise-son-image\/", "og_locale": "fr_FR", "og_type": "article", "og_title": "VPWhite modernise son image\u00a0\u00a0 - VPWhite", "og_description": "Une identit\u00e9 de marque \u00e9nergique comme moteur d\u2019une nouvelle dynamique\u2026", "og_url": "https:\/\/vpwhite.com\/fr\/vpwhite-modernise-son-image\/", "og_site_name": "VPWhite", "article_published_time": "2022-10-07T15:45:12+00:00", "article_modified_time": "2025-09-18T15:52:01+00:00", "og_image": [ { "width": 1600, "height": 800, "url": "https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg", "type": "image\/jpeg" } ], "author": "admin", "twitter_card": "summary_large_image", "twitter_misc": { "\u00c9crit par": "admin", "Dur\u00e9e de lecture estim\u00e9e": "2 minutes" }, "schema": { "@context": "https:\/\/schema.org", "@graph": [ { "@type": "Article", "@id": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#article", "isPartOf": { "@id": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/" }, "author": { "name": "admin", "@id": "https:\/\/vpwhite.com\/en\/#\/schema\/person\/391659ac32cb157df8b2e88588f2027f" }, "headline": "VPWhite modernise son image\u00a0\u00a0", "datePublished": "2022-10-07T15:45:12+00:00", "dateModified": "2025-09-18T15:52:01+00:00", "mainEntityOfPage": { "@id": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/" }, "wordCount": 196, "publisher": { "@id": "https:\/\/vpwhite.com\/en\/#organization" }, "image": { "@id": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#primaryimage" }, "thumbnailUrl": "https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg", "articleSection": [ "Articles" ], "inLanguage": "fr-FR" }, { "@type": "WebPage", "@id": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/", "url": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/", "name": "VPWhite modernise son image\u00a0\u00a0 - VPWhite", "isPartOf": { "@id": "https:\/\/vpwhite.com\/en\/#website" }, "primaryImageOfPage": { "@id": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#primaryimage" }, "image": { "@id": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#primaryimage" }, "thumbnailUrl": "https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg", "datePublished": "2022-10-07T15:45:12+00:00", "dateModified": "2025-09-18T15:52:01+00:00", "breadcrumb": { "@id": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#breadcrumb" }, "inLanguage": "fr-FR", "potentialAction": [ { "@type": "ReadAction", "target": [ "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/" ] } ] }, { "@type": "ImageObject", "inLanguage": "fr-FR", "@id": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#primaryimage", "url": "https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg", "contentUrl": "https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg", "width": 1600, "height": 800 }, { "@type": "BreadcrumbList", "@id": "https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https:\/\/vpwhite.com\/" }, { "@type": "ListItem", "position": 2, "name": "VPWhite modernise son image\u00a0\u00a0" } ] }, { "@type": "WebSite", "@id": "https:\/\/vpwhite.com\/en\/#website", "url": "https:\/\/vpwhite.com\/en\/", "name": "VPWhite", "description": "Drive to improve", "publisher": { "@id": "https:\/\/vpwhite.com\/en\/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https:\/\/vpwhite.com\/en\/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "fr-FR" }, { "@type": "Organization", "@id": "https:\/\/vpwhite.com\/en\/#organization", "name": "VPWhite", "url": "https:\/\/vpwhite.com\/en\/", "logo": { "@type": "ImageObject", "inLanguage": "fr-FR", "@id": "https:\/\/vpwhite.com\/en\/#\/schema\/logo\/image\/", "url": "https:\/\/vpwhite.com\/wp-content\/uploads\/2025\/03\/cropped-LOGO-BLEU-TRANSPARENT-RVB.webp", "contentUrl": "https:\/\/vpwhite.com\/wp-content\/uploads\/2025\/03\/cropped-LOGO-BLEU-TRANSPARENT-RVB.webp", "width": 1000, "height": 279, "caption": "VPWhite" }, "image": { "@id": "https:\/\/vpwhite.com\/en\/#\/schema\/logo\/image\/" } }, { "@type": "Person", "@id": "https:\/\/vpwhite.com\/en\/#\/schema\/person\/391659ac32cb157df8b2e88588f2027f", "name": "admin", "image": { "@type": "ImageObject", "inLanguage": "fr-FR", "@id": "https:\/\/secure.gravatar.com\/avatar\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g", "url": "https:\/\/secure.gravatar.com\/avatar\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g", "contentUrl": "https:\/\/secure.gravatar.com\/avatar\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g", "caption": "admin" }, "sameAs": [ "https:\/\/vpwhite.com" ] } ] } }, "_links": { "self": [ { "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/posts\/834", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/users\/1" } ], "replies": [ { "embeddable": true, "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/comments?post=834" } ], "version-history": [ { "count": 13, "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/posts\/834\/revisions" } ], "predecessor-version": [ { "id": 3282, "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/posts\/834\/revisions\/3282" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/media\/841" } ], "wp:attachment": [ { "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/media?parent=834" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/categories?post=834" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/vpwhite.com\/fr\/wp-json\/wp\/v2\/tags?post=834" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }