{"id":845,"date":"2022-10-28T15:47:04","date_gmt":"2022-10-28T15:47:04","guid":{"rendered":"https:\/\/vpwhite.com\/?p=845"},"modified":"2025-09-18T15:51:51","modified_gmt":"2025-09-18T15:51:51","slug":"garder-la-balle-dans-son-camp-comment-les-pratiques-esg-peuvent-aider-les-clubs-sportifs-a-prosperer","status":"publish","type":"post","link":"https:\/\/vpwhite.com\/en\/garder-la-balle-dans-son-camp-comment-les-pratiques-esg-peuvent-aider-les-clubs-sportifs-a-prosperer\/","title":{"rendered":"Keeping the ball in your court: how ESG practices can help sports clubs prosper"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-2\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger\" title=\"\" data-post-id=\"845\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-heart\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"845\" class=\"elementor elementor-845\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da1bfcf e-flex e-con-boxed e-con e-parent\" data-id=\"da1bfcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb3d2a1 e-flex e-con-boxed e-con e-child\" data-id=\"eb3d2a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd72c2a elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"fd72c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tChange\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214abc6 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"214abc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEnvironmental\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db625a0 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"db625a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tESG\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3671d59 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"3671d59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSports\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f57d25 e-flex e-con-boxed e-con e-child\" data-id=\"6f57d25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2423db elementor-widget elementor-widget-heading\" data-id=\"c2423db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One would think long gone the reductionist stereotype that sports supporters don\u2019t care about the environment, diversity and equality. The stigma persists, yet the growing interest in ESG values amongst supporters is leading to a major shift in sports values.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06daed elementor-widget elementor-widget-text-editor\" data-id=\"c06daed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDespite this, sports clubs and organisations seem stuck in the starting block. Perhaps these companies are afraid of losing loyal supporters and revenue. Perhaps they are in the belief that ESG practices are simply a marketing ploy of low added value. Or perhaps, they are scared to take a leap of faith. Whatever their reason may be, they are sorely misguided, as ESG has proven to be a fruitful strategy time and time again.\n<br><br>\nThe Forest Green Rovers believe in \u201cAnother Way\u201d, the EFL League One team has led an impressive journey to reach carbon neutrality and is still pushing forward. Their ambition has won them the title of the first Carbon Neutral football club in the world as part of the UN Climate Neutral Now Pledge and has made the club a leading member of the UN Sports for Climate Action initiative. The club boasts a fully vegan menu and an organic pitch that uses a grey water system. Not only has this made waves and gained the club further popularity and sponsors, but this has led to an increase in tourism in the town, and has greatly contributed to the local economy.\n<br><br>\nThe Forest Green Rovers have influenced many of their fans to make eco-conscious changes, such as going vegan or vegetarian and buying electric cars; proving that their actions extend further than the club. The fan adoration for athletes such as Naomi Osaka, Teddy Riner, Simone Biles, Cristiano Ronaldo &amp; George Russell, has translated into massive platforms. Star athletes are now sacralised in mainstream pop culture, and social media has given them the possibility to use their influence as leverage. Being in the limelight means athletes can use their online presence for good and reach hard-to-target audiences.\n<br><br>\nRaising awareness on environmental and social issues can help bridge the gap between an older supporter demographic and a newly emergent one. The overall demographic of supporters has been undergoing a drastic change in composition. Two data points are telling of this change: the number of female viewers and supporters, and the overall interest in women\u2019s sports. Women\u2019s football is a prime example of the latter, with FIFA stating they expect long-term benefits from the increase in interest. In the span of 4 years, from 2015 to 2019, the average live audience for women\u2019s games has doubled, increasing by 106% . It is therefore crucial for organisations to capitalise on this change whilst retaining older supporters, hence the need to introduce these new values.\n<br><br>\nNASCAR, F1, UEFA, FIFA and the Olympics committee all have one thing in common holding them back: their supply chains. The impact of supply chains is often disregarded within the sports industry, although it is amongst the biggest carbon-emitting culprits. Their complex structure makes it difficult to accurately track scope three emissions. However, by tackling supply chains through the lens of ESG, you are rewarded with an in-depth look at your internal and external processes and gain a better understanding of your logistics. Not only does this knowledge give power to stakeholders to make well-informed decisions regarding sustainable and social needs, but it can also help improve efficiency and fine-tune the system and help reduce costs. It\u2019s time for sports organisations to put the pedal to the metal and take action in line with their ambitions.\n<br><br><br><br>\n1. https:\/\/publications.fifa.com\/en\/vision-report-2021\/the-football-landscape\/\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecd7e0e e-flex e-con-boxed e-con e-child\" data-id=\"ecd7e0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23519b2 e-con-full e-flex e-con e-child\" data-id=\"23519b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d710f8 elementor-widget elementor-widget-heading\" data-id=\"0d710f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For any informations on ESG transformation, VPWhite's experts remains at your disposal, for providing solutions through digitization, guidance and counselling.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603f3c9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"603f3c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/environnement-social-et-gouvernance-esg\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our ESG expertise<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>On pourrait croire r\u00e9volu le st\u00e9r\u00e9otype r\u00e9ducteur selon lequel les supporters sportifs ne se soucient pas de l&rsquo;environnement, de la diversit\u00e9 et de l&rsquo;\u00e9galit\u00e9.<\/p>","protected":false},"author":1,"featured_media":847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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