{"id":834,"date":"2022-10-07T15:45:12","date_gmt":"2022-10-07T15:45:12","guid":{"rendered":"https:\/\/vpwhite.com\/?p=834"},"modified":"2025-09-18T15:52:01","modified_gmt":"2025-09-18T15:52:01","slug":"vpwhite-modernise-son-image","status":"publish","type":"post","link":"https:\/\/vpwhite.com\/en\/vpwhite-modernise-son-image\/","title":{"rendered":"VPWhite modernises its image\u00a0\u00a0"},"content":{"rendered":"
\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIdentity\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tLogo\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tVPWhite\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

An energetic brand identity to drive a new dynamic\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tVPWhite is adopting a new brand image to express its identity and its desire to sustainably improve its customers\u2019 business performance.\n

\nTo support its new brand signature Drive to Improve, VPWhite has decided to change its brand identity to assert itself as a provider of innovative solutions for customer performance. A new image that includes a new logo reflecting this desire to support companies in their digital transformation\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA typographic, minimalist logo that takes up the colour codes of the digital world while adding a darker, more premium blue to express its positioning. The \u201cT\u201d is built to emphasise contact, connection and forms the \u201c+\u201d symbol which illustrates the meeting between VPWhite and its customers, its support towards improving performance, like a promise of change, of novelty.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Drive to improve: The will to innovate <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Find out more about our service offering and solutions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover our identity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

An energetic brand identity to drive a new dynamic\u2026<\/p>","protected":false},"author":1,"featured_media":841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"\nVPWhite modernise son image\u00a0\u00a0 - VPWhite<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vpwhite.com\/en\/vpwhite-modernise-son-image\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VPWhite modernise son image\u00a0\u00a0 - VPWhite\" \/>\n<meta property=\"og:description\" content=\"Une identit\u00e9 de marque \u00e9nergique comme moteur d\u2019une nouvelle dynamique\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vpwhite.com\/en\/vpwhite-modernise-son-image\/\" \/>\n<meta property=\"og:site_name\" content=\"VPWhite\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-07T15:45:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T15:52:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#\\\/schema\\\/person\\\/391659ac32cb157df8b2e88588f2027f\"},\"headline\":\"VPWhite modernise son image\u00a0\u00a0\",\"datePublished\":\"2022-10-07T15:45:12+00:00\",\"dateModified\":\"2025-09-18T15:52:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover_VPWhite.jpeg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/\",\"url\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/\",\"name\":\"VPWhite modernise son image\u00a0\u00a0 - VPWhite\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover_VPWhite.jpeg\",\"datePublished\":\"2022-10-07T15:45:12+00:00\",\"dateModified\":\"2025-09-18T15:52:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover_VPWhite.jpeg\",\"contentUrl\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover_VPWhite.jpeg\",\"width\":1600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/vpwhite-modernise-son-image\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/vpwhite.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VPWhite modernise son image\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/\",\"name\":\"VPWhite\",\"description\":\"Drive to improve\",\"publisher\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#organization\",\"name\":\"VPWhite\",\"url\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-LOGO-BLEU-TRANSPARENT-RVB.webp\",\"contentUrl\":\"https:\\\/\\\/vpwhite.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-LOGO-BLEU-TRANSPARENT-RVB.webp\",\"width\":1000,\"height\":279,\"caption\":\"VPWhite\"},\"image\":{\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/vpwhite.com\\\/en\\\/#\\\/schema\\\/person\\\/391659ac32cb157df8b2e88588f2027f\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/vpwhite.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VPWhite modernise son image\u00a0\u00a0 - VPWhite","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vpwhite.com\/en\/vpwhite-modernise-son-image\/","og_locale":"en_GB","og_type":"article","og_title":"VPWhite modernise son image\u00a0\u00a0 - VPWhite","og_description":"Une identit\u00e9 de marque \u00e9nergique comme moteur d\u2019une nouvelle dynamique\u2026","og_url":"https:\/\/vpwhite.com\/en\/vpwhite-modernise-son-image\/","og_site_name":"VPWhite","article_published_time":"2022-10-07T15:45:12+00:00","article_modified_time":"2025-09-18T15:52:01+00:00","og_image":[{"width":1600,"height":800,"url":"https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#article","isPartOf":{"@id":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/"},"author":{"name":"admin","@id":"https:\/\/vpwhite.com\/en\/#\/schema\/person\/391659ac32cb157df8b2e88588f2027f"},"headline":"VPWhite modernise son image\u00a0\u00a0","datePublished":"2022-10-07T15:45:12+00:00","dateModified":"2025-09-18T15:52:01+00:00","mainEntityOfPage":{"@id":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/"},"wordCount":196,"publisher":{"@id":"https:\/\/vpwhite.com\/en\/#organization"},"image":{"@id":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#primaryimage"},"thumbnailUrl":"https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg","articleSection":["Articles"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/","url":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/","name":"VPWhite modernise son image\u00a0\u00a0 - VPWhite","isPartOf":{"@id":"https:\/\/vpwhite.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#primaryimage"},"image":{"@id":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#primaryimage"},"thumbnailUrl":"https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg","datePublished":"2022-10-07T15:45:12+00:00","dateModified":"2025-09-18T15:52:01+00:00","breadcrumb":{"@id":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#primaryimage","url":"https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg","contentUrl":"https:\/\/vpwhite.com\/wp-content\/uploads\/2023\/11\/Cover_VPWhite.jpeg","width":1600,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/vpwhite.com\/vpwhite-modernise-son-image\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/vpwhite.com\/"},{"@type":"ListItem","position":2,"name":"VPWhite modernise son image\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/vpwhite.com\/en\/#website","url":"https:\/\/vpwhite.com\/en\/","name":"VPWhite","description":"Drive to improve","publisher":{"@id":"https:\/\/vpwhite.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vpwhite.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/vpwhite.com\/en\/#organization","name":"VPWhite","url":"https:\/\/vpwhite.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vpwhite.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/vpwhite.com\/wp-content\/uploads\/2025\/03\/cropped-LOGO-BLEU-TRANSPARENT-RVB.webp","contentUrl":"https:\/\/vpwhite.com\/wp-content\/uploads\/2025\/03\/cropped-LOGO-BLEU-TRANSPARENT-RVB.webp","width":1000,"height":279,"caption":"VPWhite"},"image":{"@id":"https:\/\/vpwhite.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/vpwhite.com\/en\/#\/schema\/person\/391659ac32cb157df8b2e88588f2027f","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66bda06cc87a61f0fc17feddff4a1b30b4027abfac7367566579bc366570a179?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/vpwhite.com"]}]}},"_links":{"self":[{"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/posts\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":13,"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/posts\/834\/revisions"}],"predecessor-version":[{"id":3282,"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/posts\/834\/revisions\/3282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/media\/841"}],"wp:attachment":[{"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/categories?post=834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vpwhite.com\/en\/wp-json\/wp\/v2\/tags?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}