VPWhite modernises its image

7 October 2022
  • branding
  • logo
  • VPWhite
An energetic brand identity to drive a new dynamic

VPWhite is adopting a new brand image to express its identity and its desire to sustainably improve its customers’ business performance.

To support its new brand signature Drive to Improve, VPWhite has decided to change its brand identity to assert itself as a provider of innovative solutions for customer performance. A new image that includes a new logo reflecting this desire to support companies in their digital transformation


A typographic, minimalist logo that takes up the colour codes of the digital world while adding a darker, more premium blue to express its positioning. The “T” is built to emphasise contact, connection and forms the “+” symbol which illustrates the meeting between VPWhite and its customers, its support towards improving performance, like a promise of change, of novelty.

Drive to improve: The will to innovate 

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