{"id":845,"date":"2022-10-28T15:47:04","date_gmt":"2022-10-28T15:47:04","guid":{"rendered":"https:\/\/vpwhite.com\/?p=845"},"modified":"2025-09-18T15:51:51","modified_gmt":"2025-09-18T15:51:51","slug":"garder-la-balle-dans-son-camp-comment-les-pratiques-esg-peuvent-aider-les-clubs-sportifs-a-prosperer","status":"publish","type":"post","link":"https:\/\/vpwhite.com\/de\/garder-la-balle-dans-son-camp-comment-les-pratiques-esg-peuvent-aider-les-clubs-sportifs-a-prosperer\/","title":{"rendered":"Garder la balle dans son camp : comment les pratiques ESG peuvent aider les clubs sportifs \u00e0 prosp\u00e9rer."},"content":{"rendered":"
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\r\n \r\n <\/i>\r\n <\/a>\r\n <\/span>\r\n<\/div><\/div>\t\t
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\n\t\t\t\t\t\t\t\t\tChangement\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tUmwelt\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tESG\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tSports\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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On pourrait croire r\u00e9volu le st\u00e9r\u00e9otype r\u00e9ducteur selon lequel les supporters sportifs ne se soucient pas de l'environnement, de la diversit\u00e9 et de l'\u00e9galit\u00e9. Le stigmate persiste, pourtant l'int\u00e9r\u00eat croissant des supporters pour les valeurs ESG entra\u00eene un changement majeur des valeurs sportives.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMalgr\u00e9 cela, les clubs et organisations sportives semblent bloqu\u00e9s dans le starting-block. Peut-\u00eatre ont-ils peur de perdre des supporters fid\u00e8les et des revenus. Peut-\u00eatre sont-ils persuad\u00e9s que les pratiques ESG ne sont qu\u2019un stratag\u00e8me marketing \u00e0 faible valeur ajout\u00e9e. Ou peut-\u00eatre ont-elles peur de faire un acte de foi. Quelle que soit leur raison, elles se trompent lourdement, car l\u2019ESG s\u2019est av\u00e9r\u00e9e \u00eatre une strat\u00e9gie fructueuse \u00e0 maintes reprises.\n

\nLes Forest Green Rovers croient en \u00ab une autre voie \u00bb, l\u2019\u00e9quipe de l\u2019EFL League One a men\u00e9 un parcours impressionnant pour atteindre la neutralit\u00e9 carbone et continue d\u2019aller de l\u2019avant. Leur ambition leur a valu le titre de premier club de football neutre en carbone au monde, dans le cadre de la promesse de l\u2019ONU \u00ab Climate Neutral Now \u00bb, et a fait du club un membre important de l\u2019initiative \u00ab Sports for Climate Action \u00bb de l\u2019ONU. Le club s\u2019enorgueillit d\u2019un menu enti\u00e8rement v\u00e9g\u00e9talien et d\u2019un terrain biologique qui utilise un syst\u00e8me d\u2019eau grise. Non seulement cette initiative a fait des vagues et a permis au club de gagner en popularit\u00e9 et en sponsors, mais elle a \u00e9galement entra\u00een\u00e9 une augmentation du tourisme dans la ville et a grandement contribu\u00e9 \u00e0 l\u2019\u00e9conomie locale.\n

\nLes Forest Green Rovers ont incit\u00e9 nombre de leurs supporters \u00e0 adopter des comportements respectueux de l\u2019environnement, en devenant v\u00e9g\u00e9taliens ou v\u00e9g\u00e9tariens ou en achetant des voitures \u00e9lectriques, ce qui prouve que leurs actions ne se limitent pas au club. L\u2019adoration des fans pour des athl\u00e8tes tels que Naomi Osaka, Teddy Riner, Simone Biles, Cristiano Ronaldo et George Russell, s\u2019est traduite par des plateformes massives. Les athl\u00e8tes vedettes sont d\u00e9sormais sacralis\u00e9s dans la culture pop grand public, et les m\u00e9dias sociaux leur ont donn\u00e9 la possibilit\u00e9 d\u2019utiliser leur influence comme levier. En \u00e9tant sous les feux de la rampe, les athl\u00e8tes peuvent utiliser leur pr\u00e9sence en ligne \u00e0 bon escient et atteindre des publics difficiles \u00e0 cibler.\n

\nLa sensibilisation aux questions environnementales et sociales peut contribuer \u00e0 combler le foss\u00e9 entre une population de supporters plus ancienne et une nouvelle population \u00e9mergente. La composition d\u00e9mographique globale des supporters a connu un changement radical. Deux donn\u00e9es sont r\u00e9v\u00e9latrices de ce changement : le nombre de t\u00e9l\u00e9spectateurs et de supporters f\u00e9minins, et l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral pour les sports f\u00e9minins. Le football f\u00e9minin est un excellent exemple de ce dernier point, la FIFA ayant d\u00e9clar\u00e9 qu\u2019elle attendait des b\u00e9n\u00e9fices \u00e0 long terme de ce regain d\u2019int\u00e9r\u00eat. En l\u2019espace de quatre ans, de 2015 \u00e0 2019, l\u2019audience moyenne en direct des matchs f\u00e9minins a doubl\u00e9, augmentant de 106 % . Il est donc crucial pour les organisations de capitaliser sur ce changement tout en conservant les supporters plus \u00e2g\u00e9s, d\u2019o\u00f9 la n\u00e9cessit\u00e9 d\u2019introduire ces nouvelles valeurs.\n

\nLe NASCAR, la F1, l\u2019UEFA, la FIFA et le comit\u00e9 olympique ont tous un point commun qui les freine : leurs cha\u00eenes d\u2019approvisionnement. L\u2019impact des cha\u00eenes d\u2019approvisionnement est souvent n\u00e9glig\u00e9 dans l\u2019industrie du sport, alors qu\u2019il s\u2019agit de l\u2019un des principaux responsables des \u00e9missions de carbone. Leur structure complexe rend difficile le suivi pr\u00e9cis des \u00e9missions de niveau 3. Cependant, en abordant les cha\u00eenes d\u2019approvisionnement sous l\u2019angle de l\u2019ESG, vous \u00eates r\u00e9compens\u00e9 par un examen approfondi de vos processus internes et externes et vous obtenez une meilleure compr\u00e9hension de votre logistique. Non seulement ces connaissances donnent aux parties prenantes le pouvoir de prendre des d\u00e9cisions bien inform\u00e9es concernant les besoins durables et sociaux, mais elles peuvent \u00e9galement contribuer \u00e0 am\u00e9liorer l\u2019efficacit\u00e9 et \u00e0 affiner le syst\u00e8me et aider \u00e0 r\u00e9duire les co\u00fbts.\nIl est temps pour les organisations sportives d\u2019appuyer sur le champignon et de prendre des mesures \u00e0 la hauteur de leurs ambitions.\n



\n1. https:\/\/publications.fifa.com\/en\/vision-report-2021\/the-football-landscape\/\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pour toute information sur la transformation ESG, les experts de VPWhite restent \u00e0 votre disposition, pour vous fournir des solutions par la num\u00e9risation, l'accompagnement et le conseil.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tD\u00e9couvrez notre expertise ESG<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

On pourrait croire r\u00e9volu le st\u00e9r\u00e9otype r\u00e9ducteur selon lequel les supporters sportifs ne se soucient pas de l’environnement, de la diversit\u00e9 et de l’\u00e9galit\u00e9.<\/p>","protected":false},"author":1,"featured_media":847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"\nGarder la balle dans son camp : comment les pratiques ESG peuvent aider les clubs sportifs \u00e0 prosp\u00e9rer. - VPWhite<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vpwhite.com\/de\/garder-la-balle-dans-son-camp-comment-les-pratiques-esg-peuvent-aider-les-clubs-sportifs-a-prosperer\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garder la balle dans son camp : comment les pratiques ESG peuvent aider les clubs sportifs \u00e0 prosp\u00e9rer. - 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